Summer and Fall
Silver and Gold We do two spots for a regional college and go all the way to national gold. |
CLC's in-house creative department was looking for a fresh approach to their TV advertising, and asked us to develop a campaign that would compliment their print and online campaigns. Riffing off of a direct-mail piece and a well-written creative brief, Martin and Liz scripted and storyboarded two motion-graphics spots. We then cast, sound-designed, and animated each set of boards. We also delivered radio lifts.
Like many of our favorite clients, CLC's not shy about going for industry awards. The "Summer Session" spot won a Silver Medallion at the National Council for Marketing and Public Relations' annual district meeting, and then went on to take the Gold at the national NCMPR conference. Woo-hoo!
2010 Regional TV Campaign
Client: College of Lake County
Project Date: 5/2010
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3D animated elements...
...kept things moving along.
We supplied a high-res version of this image for CLC's print campaign.
The spots looked pretty close to the original boards.
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