Winner of two top museum awards for 2010
Angle Park devises an elaborate strategy to manage a complex suite of messages. |
Update, May 2010: Two groups of these Art Institute videos were awarded two separate American Association of Museums MUSE awards. We received a Bronze and a Gold Award.
The Art Institute hired Angle Park to address a number of different audiences with a series of ten videos. These videos appear in various places within the museum and on their web site. They range from a wide overview for the general public to specifically targeted pieces for parents, educators, and students.
The creative and review process was quite involved, and Angle Park's savvy with convoluted multi-party project management helped win us the job. The video series required input from 35 people sprinkled across half a dozen museum departments. To deal with all those chefs in the kitchen at any given time, we asked the museum to designate a "core group" that we worked with daily, and a number of "working groups" that oversaw individual projects.
The museum has also deployed the videos on YouTube:
Community Programs
How to Engage
Welcome to the AIC
Your Museum Visit
Art Institute Education Video Series
Client: The Art Institute of Chicago
Project Date: 9/2009
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