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What color is satisfaction?
Why, it's orange, of course.

This trade show loop color-coordinates a new brand.

Click to play video:

Re:Source The Color of Satisfaction

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Re:Source, an industrial carpeting dealer network, wanted to establish a new identity at the annual NeoCon trade show. Angle Park riffed off of their new color scheme to show that orange = satisfaction.

Martin directed, composited, and cut, Phil produced. Chris Froeter helped with the art direction.

The Color of Satisfaction
Client: Re:Source
Agency: A Few Creative People
Project Date: 1997



Orange Soda



Orange Sections



A simple equation.

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