High-octane trucking Racing trucks on the test track This dealer showroom video took to the track to set their brand apart.

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This program played in Navistar dealerships on a kiosk, and was targeted at owner-operator truckers. Owner-operators are a breed apart from the usual volume-buying corporate purchasing agent, and Navistar wanted a way to appeal to their thirst for both power and comfort. This promo video was shot on film at a test track in Ohio usually used for speed trials.

Martin cut this award-winning promo. Paul Kotkovich produced and directed, for Williams-Gerard.

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