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Dancing pretzels make good
Up-to-the-minute salty snack food news

Bring the World of Potato Chips to convenience store owners in 9 minutes

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Keebler Salty Snack Food News

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How does one avoid the same old talking head when talking about selling salty snack foods? Why, by compositing in stop-action potato chips and pretzels, of course! This was the pilot for a quarterly program that was designed as an internal branding exercise and also to be sent to potential large customers, such as convenience store chains. Several months after release, however, Keebler sold the whole division. (Sigh.) It was fun while it lasted.

Paul Andresen directed, Martin composited, edited, and did sound design. Noone, however, can recall who did the spokesperson's hair.

Salty Snack Food News
Client: Keebler Salty Snack Foods Division
Project Date: 1996



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SSFN, on the air.



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